Michelin Paw, a fun high-end dog food brand.

This was a submission I made on Instagram for a design challenge with a real client that makes cooked dog food for passionate owners. I had wanted to stay away from illustrations that were too obvious, like collars, bones, paw prints, etc., and instead created abstract dogs using the “M” and “P” in from brand name.

Because the MP logo is an odd shape and symbolized a dog’s face, it became a challenge to find a way to integrate it into packaging design, but I was able to find a way to continue the abstract approach and make a unique dog food bag design.