Munchies, a gooey vegan cookie company.

I wanted to try something different for this passion project by creating a mascot and pairing it with a bubbly logo. The colour palette was given in the creative brief, but I got to choose how I used them and what direction I wanted to take this brand, and I wanted to make it loud and fun! I wanted to make this branding more than a product, but almost a lifestyle people would want to be a part of.

One of the troubles I encountered when designing this brand was creating a brand pattern that looked like a collage of shapes going in different directions, which could have been too loud and busy, but I was able to keep it simple enough to maintain balance and pair well with the mascot without stealing the show.